B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

22%

22% -- facebook engagement decline for Large Brands (2011)

Name: Facebook Engagement Decline Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2011 · n=300 · Syncapse

Engagement on Facebook walls of large brands declined by 22% year-over-year according to a study by Syncapse.

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Attribution: Syncapse View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

22%

Unit

Percentage

Data Vintage

2011

Entity

Large Brands

Sample Size

300

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Syncapse Primary Tier B

http://adage.com/article/digitalnext/four-things-mark-zuckerberg-should-tell-every-cmo/157203/ ↗

Confidence: 51/100 Vintage: 2011 Channel: Common Crawl

Source Article

Facebook en engagement: merken slaan de plank mis

Facebook en engagement: merken slaan de plank mis Sinds een paar jaar is het duidelijk dat Facebook in de eerste plaats uit is op de reclamebudgetten van merken en daartoe twee belangrijke “voordelen” heeft: een massa gebruikers en bezoekers en uw en mijn gegevens. Dat die aanpak voor Facebook werkt…

Also cited by

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-18

Original Research

Syncapse · Original study ↗

Methodology

Research by Syncapse on Facebook pages of large advertisers.

Segmentation

Industrymarketing

Cite this stat

Plain Text

Large Brands: 22% facebook engagement decline. Source: Syncapse (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-engagement-decline-2011

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<blockquote cite="https://lighthousedata.io/data/facebook-engagement-decline-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- facebook engagement decline for Large Brands<br><small>Source: Syncapse (2011) · <a href="https://lighthousedata.io/data/facebook-engagement-decline-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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