B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$118,000,000,000
$118,000,000,000 -- annual ad revenue for Facebook (2021)
Facebook generated $118 billion in digital advertising revenue in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$118,000,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://www.exactamedia.com/facebook-roundup-some-notable-updates/ ↗
Source Article
Facebook Roundup: Some Notable Updates
by Steve Fawthrop, VP Agency Growth
Business media deeply covered the 4Q performance of Facebook (Meta), mostly focused on the impact of lost revenue due to Apple changes in minimizing available profile data, and the impact on Meta’s stock price. Let me add some perspective focused on the potential …
Original Research
Meta
· Original study ↗
Methodology
Company earnings figures cited by agency publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: $118,000,000,000 annual ad revenue. Source: Meta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-digital-ad-revenue-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-digital-ad-revenue-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$118,000,000,000</strong> -- annual ad revenue for Facebook<br><small>Source: Meta (2021) · <a href="https://lighthousedata.io/data/facebook-digital-ad-revenue-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.