B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- facebook cpm increase for Facebook (Meta) ecommerce advertising (2022-2026)
Average Facebook CPMs have increased by roughly 40% since 2022 across ecommerce verticals.
- approximate value ('roughly 40%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.darkroomagency.com/observatory/retention-marketing-cheaper-than-acquisition ↗
Source Article
Retention vs Acquisition: Why Brands Overspend
RETENTION MARKETING
Why Retention Marketing Costs Less Than Finding New Customers and Why Most Brands Still Overspend on Acquisition
Written by Darkroom leardership
Written & peer reviewed by 4 Darkroom team members
TL;DR: Retention marketing costs 5-7x less than customer acquisition, yet most DTC b…
Original Research
Statista
· Original study ↗
Methodology
Statista advertising benchmark data as cited by Darkroom.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (Meta) ecommerce advertising: 40% facebook cpm increase. Source: Statista (2022-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpm-increase-40-since-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpm-increase-40-since-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- facebook cpm increase for Facebook (Meta) ecommerce advertising<br><small>Source: Statista (2022-2026) · <a href="https://lighthousedata.io/data/facebook-cpm-increase-40-since-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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