B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3
$3 -- cost per install for Facebook Ads (US) (2020)
In 2020, the monthly average Facebook cost per install (CPI) in the US reached $3.40.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdEspresso
Primary
Tier C
https://backup.thedigitalcauldron.com/blog/digital-marketing/how-to-keep-facebook-ads-costs-down-the… ↗
Source Article
How To Keep Facebook Ads Costs Down: The Why And How Of Facebook Advertising - The Digital Cauldron
With more than 1.6 billion people using Facebook every day, the platform is a natural hotspot for small businesses to meet customers. Facebook advertising is a relatively easy addition to your marketing strategy, just like it has for 7 million advertisers.
So, how much should you spend on Facebook a…
Original Research
AdEspresso
· Original study ↗
Methodology
AdEspresso analysis of Facebook ad costs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads (US): $3 cost per install. Source: AdEspresso (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpi-us-monthly-average-2020
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<blockquote cite="https://lighthousedata.io/data/facebook-cpi-us-monthly-average-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per install for Facebook Ads (US)<br><small>Source: AdEspresso (2020) · <a href="https://lighthousedata.io/data/facebook-cpi-us-monthly-average-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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