B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$45
$45 -- cost per acquisition for Facebook ads (home improvement industry) (2026)
The average CPA for Facebook ads in the home improvement industry is $44.66 according to Wordstream benchmark data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$45
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://www.adly.com/category-posts-1/average-cpa-for-ecommerce/ ↗
Source Article
Average CPA for Ecommerce
Original Research
WordStream
· Original study ↗
Methodology
Ecommerce CPA benchmarks attributed to WordStream
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads (home improvement industry): $45 cost per acquisition. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpa-home-improvement-industry
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<blockquote cite="https://lighthousedata.io/data/facebook-cpa-home-improvement-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$45</strong> -- cost per acquisition for Facebook ads (home improvement industry)<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/facebook-cpa-home-improvement-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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