B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- video ad view time lift for Captioned video ads on Facebook (2026)
Facebook reported a 12% increase in view time for captioned video ads.
- Original Facebook study date is not specified in the text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier C
https://async.com/blog/add-subtitles-to-video/ ↗
Source Article
How to add subtitles to a video using AI
Original Research
Facebook
· Original study ↗
Methodology
No publication date given in blog for the Facebook figure; vintage set per collection-date rule (2026). Cited secondhand by a vendor blog; original Facebook research is widely cited but not linked or dated here.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Captioned video ads on Facebook: 12% video ad view time lift. Source: Facebook (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-captioned-video-ads-view-time-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-captioned-video-ads-view-time-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- video ad view time lift for Captioned video ads on Facebook<br><small>Source: Facebook (2026) · <a href="https://lighthousedata.io/data/facebook-captioned-video-ads-view-time-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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