B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand connection preference share for Social media users (2013)
80% of social media users prefer to connect with brands through Facebook.
- Original survey methodology and sample size not specified in the blog roundup
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Raysha Sally (cited article)
Primary
Tier C
https://dillonhughes09blog.wordpress.com/2013/04/25/social-media-statistics/ ↗
Source Article
Social Media Statistics
Raysha Sally<<– Click here!
This article discusses social media statistics and how to move with the coming trends. The four sites that this article explores are Facebook, Twitter, Instagram, Pinterest, and Google+. I found all the information interesting and I like how the author narrowed it down fr…
Original Research
Raysha Sally (cited article)
· Original study ↗
Methodology
Claim that 80% of social media users prefer to connect with brands through Facebook; cited in an April 2013 blog statistics roundup; original survey not identified.
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Social media users: 80% brand connection preference share. Source: Raysha Sally (cited article) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-brand-connection-preference-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-brand-connection-preference-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand connection preference share for Social media users<br><small>Source: Raysha Sally (cited article) (2013) · <a href="https://lighthousedata.io/data/facebook-brand-connection-preference-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.