B
Evidence Grade B
Safe to Cite
Current
0.5%
0.5% -- average follower growth rate for Average Facebook Account (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier B
https://buffer.com/resources/facebook-benchmarks/ ↗
Source Article
What Is a Good Facebook Engagement Rate? Data From 52 Million+ Posts
Original Research
Buffer
· Original study ↗
Methodology
Average follower growth rate calculated from 52 million posts across 213,000 accounts.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average Facebook Account: 0.5% average follower growth rate. Source: Buffer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-average-follower-growth-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-average-follower-growth-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- average follower growth rate for Average Facebook Account<br><small>Source: Buffer (2026) · <a href="https://lighthousedata.io/data/facebook-average-follower-growth-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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