C
Evidence Grade C
Use with Hedging
Current
$0.79
$0.79 -- average cost per click for Facebook ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.79
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (6)
Sprout Social
Primary
Tier B
http://sproutsocial.com/insights/facebook-mobile-ads/ ↗
Source Article
How to Advertise on Facebook + Strategies [Complete Guide]
How to Advertise on Facebook + Strategies [Complete Guide]
Table of Contents
As the largest social media platform, Facebook continues to be the most used network among marketers. That said, the decline in organic reach is posing a challenge for brands. In fact, Facebook has a significantly lower org…
Also cited by
2026-08-20
2026-08-12
Sprout Social
http://sproutsocial.com/insights/facebook-product-ads/
2026-08-11
2026-08-12
Original Research
Sprout Social
· Original study ↗
Methodology
According to the latest data from Revealbot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook ads: $0.79 average cost per click. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-average-cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-average-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.79</strong> -- average cost per click for Facebook ads<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/facebook-average-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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