B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35.8%
35.8% -- direct mail response uplift for Facebook branded ads alongside direct mail acquisition (2024)
Donors exposed to branded Facebook advertisements alongside a direct mail donor acquisition campaign were 35.8% more likely to respond to the direct mail campaign.
- Single organization experiment
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35.8%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NextAfter
Primary
Tier A
https://benchmarks.nextafter.com/ ↗
Source Article
Digital-First Fundraising Benchmarks
A data-driven look at how a digital-first approach to fundraising is lifting online fundraising and offline fundraising metrics for 27 organizations.
As a fundraising leader, you’re inundated with countless benchmark reports that largely all share the same overarching giving trends. These reports ar…
Original Research
NextAfter
· Original study ↗
Methodology
Single organization experiment
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Facebook branded ads alongside direct mail acquisition: 35.8% direct mail response uplift. Source: NextAfter (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-direct-mail-response-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-direct-mail-response-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.8%</strong> -- direct mail response uplift for Facebook branded ads alongside direct mail acquisition<br><small>Source: NextAfter (2024) · <a href="https://lighthousedata.io/data/facebook-ads-direct-mail-response-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.