C
Evidence Grade C
Use with Hedging
Current
14.29%
14.29% -- off topic ad frequency for Facebook ads in fitness and education industries (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
95
Sources (4)
blog.hootsuite.com
Primary
Tier A
https://blog.hootsuite.com/facebook-demographics/?fb_comment_id=3976190512495452 ↗
Source Article
ChatGPT shows ads on 1 in 4 commercial queries. Yet, 1 in 7 appear for the wrong topic
Our study of 50,006 prompts finds that ChatGPT shows ads on 25.94% of commercial queries, while over 14% appear for the wrong topic.
Original Research
blog.hootsuite.com
· Original study ↗
Methodology
Fitness at 14.29% and education at 13.58%. Midpoint taken.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook ads in fitness and education industries: 14.29% off topic ad frequency. Source: blog.hootsuite.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cvr-fitness-education-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cvr-fitness-education-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.29%</strong> -- off topic ad frequency for Facebook ads in fitness and education industries<br><small>Source: blog.hootsuite.com (2026) · <a href="https://lighthousedata.io/data/facebook-ads-cvr-fitness-education-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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