B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- cost per lead increase leads objective for Facebook Ads (Leads Objective) (2025)
Facebook lead campaigns experienced a 20% increase in cost per lead (CPL).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
LocaliQ
Primary
Tier B
https://localiq.com/blog/advertising-benchmarks-for-agencies/ ↗
Source Article
How to Use Advertising Benchmarks to Prove Client Success | LocaliQ
When running an agency, your role might jump from campaign upkeep to upsells, account management, internal training, new client onboarding, and more on any given week. But throughout all of that, your day-to-day probably feels pretty data-heavy. To be a trustworthy marketing partner for your clients…
Also cited by
business.com
https://www.business.com/
2026-08-22
Original Research
LocaliQ
· Original study ↗
Methodology
Over 1,000 campaigns analyzed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads (Leads Objective): 20% cost per lead increase leads objective. Source: LocaliQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cpl-increase-leads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cpl-increase-leads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cost per lead increase leads objective for Facebook Ads (Leads Objective)<br><small>Source: LocaliQ (2025) · <a href="https://lighthousedata.io/data/facebook-ads-cpl-increase-leads-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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