B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1
$1 -- global average cost per click for Global (all industries) (2025)
The global average Facebook Ads cost-per-click across all industries was approximately $1.15 from November 2024 to October 2025.
- Data represents directional benchmarks based on $3B in aggregated Facebook ad spend from Superads accounts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Superads
Primary
Tier A
https://superads-meta-ads-tool.superside.dev/facebook-ads-costs/cpc-cost-per-click/netherlands ↗
Source Article
Facebook Ads CPC Benchmarks in Netherlands (2025)
Facebook Ads Insights Tool
Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The Netherlands ran consistently below global Facebook Ads benchmarks for cost-per-click (CPC), but with f…
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Original Research
Superads
· Original study ↗
Methodology
Global average near $1.15
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global (all industries): $1 global average cost per click. Source: Superads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cpc-global-avg
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cpc-global-avg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- global average cost per click for Global (all industries)<br><small>Source: Superads (2025) · <a href="https://lighthousedata.io/data/facebook-ads-cpc-global-avg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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