B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$5
$5 -- cost per app download for Facebook Ads (2023)
For Facebook Ads with a campaign goal of having users download an app, advertisers can expect to pay $5.47 per download.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
SegmentStream
Primary
Tier B
https://segmentstream.com/blog/articles/5-ways-to-increase-conversion-rates ↗
Source Article
5 ways to increase conversion rates for paid ads in 2023 | SegmentStream
5 ways to increase conversion rates for paid ads in 2023
In 2023, it’s estimated that digital ad spending will increase by 10% and reach $626 billion.
Facebook Ads cost $0.94 per click and $12.07 per 1000 impressions, on average. If your campaign goal is to earn likes or have users download your app…
Original Research
SegmentStream
· Original study ↗
Methodology
Approximate benchmark cited in blog; original source not named
Methodology documented
Segmentation
Industrysocial_media_marketing,content_marketing
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook Ads: $5 cost per app download. Source: SegmentStream (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cost-per-download-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cost-per-download-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- cost per app download for Facebook Ads<br><small>Source: SegmentStream (2023) · <a href="https://lighthousedata.io/data/facebook-ads-cost-per-download-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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