C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
$19
$19 -- cost per acquisition for Facebook Ads in 2026 (2026)
In 2026, Facebook Ads average a cost per acquisition (CPA) of approximately $18.68 across industries.
- Aggregated global benchmark across industries; varies significantly by industry, objective, and campaign quality
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$19
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Stephen Ellul
Primary
Tier A
https://www.stephenellul.co/insights/how-much-do-facebook-ads-cost-malta-guide ↗
Source Article
How Much Do Facebook Ads Cost in 2026? Malta Business Guide
How Much Do Facebook Ads Cost in 2026? A Practical Guide for Malta Businesses
Facebook Ads in 2026 average a cost per click (CPC) of $0.26–$0.51, a cost per 1,000 impressions (CPM) of $3–$20, and a cost per acquisition (CPA) of approximately $18.68 across industries. For Malta businesses, actual cos…
Also cited by
Wise Growth Marketing
https://www.wisegrowthmarketing.com/cost-per-acquisition/
2026-09-27
Original Research
Stephen Ellul
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook Ads in 2026: $19 cost per acquisition. Source: Stephen Ellul (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cost-2026-cpa
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cost-2026-cpa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$19</strong> -- cost per acquisition for Facebook Ads in 2026<br><small>Source: Stephen Ellul (2026) · <a href="https://lighthousedata.io/data/facebook-ads-cost-2026-cpa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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