B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2 -- ad frequency cap for Facebook non-fans (ad audience) (2016)

Name: Ad Frequency Cap Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2016 · BlitzMetrics

When targeting non-fans on Facebook, an ad should be cut off if it has a frequency over 2.

Best practice recommendation from agency/author rather than an empirical benchmark measurement.

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Attribution: BlitzMetrics View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2016

Entity

Facebook non-fans (ad audience)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BlitzMetrics Primary Tier B

https://blitzmetrics.com/boosting-on-facebook-how-much/ ↗

Confidence: 53/100 Vintage: 2016 Channel: Deep Crawl

Source Article

Boosting on Facebook: How much? | BlitzMetrics

How much? How much you spend depends on your overall budget—allocate 50% of your Facebook budget to boosting posts, especially video, as a starting point. The better your mid-funnel content, the more you can spend. With good targeting, you should see winners after spending $20 over 24 hours. Larry K…

Original Research

BlitzMetrics · Original study ↗

Methodology

Agency best-practice threshold

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Facebook non-fans (ad audience): 2 ad frequency cap. Source: BlitzMetrics (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-frequency-cap-nonfans

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<blockquote cite="https://lighthousedata.io/data/facebook-ad-frequency-cap-nonfans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- ad frequency cap for Facebook non-fans (ad audience)<br><small>Source: BlitzMetrics (2016) · <a href="https://lighthousedata.io/data/facebook-ad-frequency-cap-nonfans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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