C
Evidence Grade C
Use with Hedging
Dated
83%
83% -- ad click through rate for Facebook users (2012-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2012-05
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Associated Press and CNBC
Primary
Tier B
http://heidicohen.com/facebook-its-about-engagement/ ↗
Source Article
Facebook: It’s About Engagement [Research]
Original Research
Associated Press and CNBC
· Original study ↗
Methodology
Source: Associated Press and CNBC survey
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook users: 83% ad click through rate. Source: Associated Press and CNBC (2012-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ad-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- ad click through rate for Facebook users<br><small>Source: Associated Press and CNBC (2012-05) · <a href="https://lighthousedata.io/data/facebook-ad-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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