B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

93.34%

93.34% -- cost comparison win rate for Ezymsg vs competing email marketing platforms (Campaign Monitor, MailChimp, Vision 6) for typical Australian organisations (2019)

2019  · n=156  · Ezymsg

Ezymsg was cheaper than competitors 93.34% of the time for typical Australian organisations based on 2019 data.

  • Vendor-conducted analysis with promotional intent
  • Based on historical 2019 send patterns
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Attribution: Ezymsg View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
93.34%
Unit
Percentage
Data Vintage
2019
Entity
Ezymsg vs competing email marketing platforms (Campaign Monitor, MailChimp, Vision 6) for typical Australian organisations
Sample Size
156
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Ezymsg Primary Tier B
https://www.ezymsg.com/pricing/ ↗
Confidence: 56/100 Vintage: 2019 Channel: Deep Crawl
Source Article
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Pricing For typical Australian organisations, Ezymsg is cheaper 93.34% of the time. These numbers came from an analysis of 156 organisations across 12 months, giving 1,652 points of comparison. We used 2019 as the data source to review months not affected by the dramatic uncertainty of the pandemic.…
Original Research
Ezymsg · Original study ↗

Vendor analysis of 156 Australian organisations over 12 months of 2019, yielding 1,652 price comparison points; compared actual EDM send patterns against competitors' flat-rate monthly plans; self-published vendor analysis with promotional intent

Methodology documented
Industrymarketing
Plain Text
Ezymsg vs competing email marketing platforms (Campaign Monitor, MailChimp, Vision 6) for typical Australian organisations: 93.34% cost comparison win rate. Source: Ezymsg (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ezymsg-cheaper-93-34-pct-australian-orgs
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<blockquote cite="https://lighthousedata.io/data/ezymsg-cheaper-93-34-pct-australian-orgs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.34%</strong> -- cost comparison win rate for Ezymsg vs competing email marketing platforms (Campaign Monitor, MailChimp, Vision 6) for typical Australian organisations<br><small>Source: Ezymsg (2019) · <a href="https://lighthousedata.io/data/ezymsg-cheaper-93-34-pct-australian-orgs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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