B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- share of uk households believing they pay too much for unconsumed content for UK households (2022)
43% of UK households believe they pay too much for content they do not consume.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EY
Primary
Tier A
https://www.truth-creative.co.uk/news-views/branding-for-a-cost-of-living-crisis ↗
Source Article
Branding for a cost of living crisis: six things to consider — Truth Creative – A Manchester based Design | Branding | Digital | PR Agency
Branding for a cost of living crisis: six things to consider
First there was the global energy crisis. Now people are worried about increasing economic uncertainty and whether they’ll be able to meet their mortgage payments. Spending on everyday essentials like groceries and bills is rising faster t…
Original Research
EY
· Original study ↗
Methodology
EY Decoding the digital home study, surveyed more than 2,500 UK households
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK households: 43% share of uk households believing they pay too much for unconsumed content. Source: EY (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ey-pay-too-much-unused-content-2022
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<blockquote cite="https://lighthousedata.io/data/ey-pay-too-much-unused-content-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of uk households believing they pay too much for unconsumed content for UK households<br><small>Source: EY (2022) · <a href="https://lighthousedata.io/data/ey-pay-too-much-unused-content-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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