B
Evidence Grade B
Safe to Cite
Dated
50%
50% -- email conversion rate for Extra Space Storage (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketingsherpa
Primary
Tier A
https://www.marketingsherpa.com/article/case-study/extra-space-storage-customer-emails ↗
Source Article
Email Marketing: Extra Space Storage uses a customer-first approach for a 50% boost in email conversion rate
August 31, 2016
Case Study
|
SUMMARY:
The team at Extra Space Storage knew they were missing opportunities with customers using the current business-first email program. They decided to tear it down to the studs, and rebuild it as a customer-first email program. See how they reworked templates, pers…
Original Research
Marketingsherpa
· Original study ↗
Methodology
Attributed conversion rate for email
Segmentation
Industrymarketing
Cite this stat
Plain Text
Extra Space Storage: 50% email conversion rate. Source: Marketingsherpa (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/extra-space-storage-email-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/extra-space-storage-email-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email conversion rate for Extra Space Storage<br><small>Source: Marketingsherpa (2016) · <a href="https://lighthousedata.io/data/extra-space-storage-email-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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