B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$11
$11 -- cost per lead per extra cta for B2B SaaS paid landing pages (2026)
For B2B SaaS landing pages at a $10 CPC, each additional CTA above one increases the cost per lead by approximately $10.59.
- Calculated using derived model based on $10 CPC and Unbounce conversion rate benchmarks
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$11
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/cta-button-conversion-rate-benchmarks-2026/ ↗
Source Article
CTA Button Conversion Rate Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- Single-CTA landing pages convert at 13.5%, two-CTA pages at 11.9%, three-plus CTA pages at 10.5% (Unbounce, 18,639 pages)
- Each extra CTA above one costs roughly $10 per lead in B2B SaaS at $10 CPC; the annualized tax on a 1,000-click-per-month account is $21,000 in wasted spen…
Original Research
Foundry CRO
· Original study ↗
Methodology
Derived model: CPC $10, Unbounce CVR benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS paid landing pages: $11 cost per lead per extra cta. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/extra-cta-cost-10-59-per-lead
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<blockquote cite="https://lighthousedata.io/data/extra-cta-cost-10-59-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$11</strong> -- cost per lead per extra cta for B2B SaaS paid landing pages<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/extra-cta-cost-10-59-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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