B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- response rate loss per extra click for B2C email marketers (2021)

Name: Response Rate Loss Per Extra Click Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2021 · Worldata Research

For B2C email campaigns, each additional click required to access an offer reduces respondents by over 20%.

Reported as 'over 20%'

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Attribution: Worldata Research View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2021

Entity

B2C email marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Worldata Research Primary Tier B

https://amamadison.org/2021/03/08/email-tips-you-need-to-know-to-get-ahead-in-2021/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Email Tips You Need to Know to Get Ahead in 2021 - American Marketing Association

Original Research

Worldata Research · Original study ↗

Methodology

Worldata Research email metrics; value reported as 'over 20%'

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2C email marketers: 20% response rate loss per extra click. Source: Worldata Research (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/extra-click-b2c-response-loss-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/extra-click-b2c-response-loss-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- response rate loss per extra click for B2C email marketers<br><small>Source: Worldata Research (2021) · <a href="https://lighthousedata.io/data/extra-click-b2c-response-loss-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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