B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7x
7x -- campaign roi for Mars Petcare Extend a Paw campaign at Walmart (2021)
The Mars Petcare Extend a Paw campaign at Walmart achieved a campaign ROI of 7:1.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7x
Unit
Ratio
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mars United
Primary
Tier A
https://www.marsunited.com/success-stories-mars-petcare-s-extend-a-paw-at-walmart/ ↗
Source Article
Success Stories: Mars Petcare's Extend a Paw at Walmart - Mars United
Winner of a 2023 Commerce & Shopper Effie Award for Single-Retailer Program: Mass Merchants
Objectives: Walmart needed to gain market share in the pet category that was being impacted by increased competition from specialty and other retailers. As Walmart’s strategic partner, Mars Petcare was asked …
Original Research
Mars United
· Original study ↗
Methodology
Case study notes ROI was 'well above industry norms'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mars Petcare Extend a Paw campaign at Walmart: 7x campaign roi. Source: Mars United (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/extend-a-paw-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/extend-a-paw-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7x</strong> -- campaign roi for Mars Petcare Extend a Paw campaign at Walmart<br><small>Source: Mars United (2021) · <a href="https://lighthousedata.io/data/extend-a-paw-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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