B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share of people watching explainer videos for consumers (2025)
94% of people watch explainer videos to better understand a product or brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://weknowvideo.com.au/2022/10/five-videos-every-sized-business-should-have/ ↗
Source Article
Five Videos Every Business Should Have. An Expert Guide - We Know Video
In today’s attention economy, video isn’t just part of your marketing strategy—it is your marketing strategy. Whether you’re a startup with two employees or a national brand with hundreds, certain video types consistently deliver real returns. From driving conversions to building long-term brand equ…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot by a video production agency blog
Methodology documented
Segmentation
IndustryMedia
Company SizeAll sizes
RegionAPAC
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
consumers: 94% share of people watching explainer videos. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/explainer-video-viewing-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/explainer-video-viewing-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of people watching explainer videos for consumers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/explainer-video-viewing-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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