95% -- share of people who watched explainer videos to learn about products for consumers (2026)

Name: Share Of People Who Watched Explainer Videos To Learn About Products Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2026 · Wyzowl

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Attribution: Wyzowl View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

95%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Wyzowl Primary Tier C

https://www.b12.io/resource-center/content-creation/best-7-free-marketing-tools-for-small-business.h… ↗

Confidence: 48/100 Vintage: 2026 Channel: Wayback

Source Article

Best 7 free marketing tools for small business

Build an AI website in 60 seconds AI generates your personalized website instantly with built-in scheduling, payments, email marketing, and more. Start for freeBest 7 free marketing tools for small business Being a small business owner is tough. You’ve got to wear many different hats, you’re constan…

Original Research

Wyzowl · Original study ↗

Methodology

Cited as research by Wyzowl

Methodology documented

Segmentation

IndustryB2C Company SizeSMB RoleAll marketers Channelcontent

Cite this stat

Plain Text

consumers: 95% share of people who watched explainer videos to learn about products. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/explainer-video-viewers-wyzowl

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<blockquote cite="https://lighthousedata.io/data/explainer-video-viewers-wyzowl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of people who watched explainer videos to learn about products for consumers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/explainer-video-viewers-wyzowl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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