B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- purchase intent lift with explainer video for consumers viewing explainer videos (2026)
85% of people are more likely to buy a product once they see an accompanying explainer video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Video Rascal
Primary
Tier C
http://ydraw.com/video/explainer-videos-3/ ↗
Source Article
Explainer Videos Become More Popular in Marketing Circles… FAST.
Original Research
Video Rascal
· Original study ↗
Methodology
Survey conducted by Video Rascal, as cited by Ydraw
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers viewing explainer videos: 85% purchase intent lift with explainer video. Source: Video Rascal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/explainer-video-purchase-intent-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/explainer-video-purchase-intent-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- purchase intent lift with explainer video for consumers viewing explainer videos<br><small>Source: Video Rascal (2026) · <a href="https://lighthousedata.io/data/explainer-video-purchase-intent-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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