C
Evidence Grade C
Use with Hedging
Recent
96%
96% — explainer video consumption rate for Consumers (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
Europe
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (9)
University of York and The James Hutton Institute
Primary
Tier B
https://news.europawire.eu/seafood-with-a-view-study-shows-consumers-willing-to-pay-more-for-locally… ↗
Source Article
(IN BRIEF) Researchers from the University of York and The James Hutton Institute in Aberdeen conducted a study in the Scottish inshore fishing towns of Mallaig and Oban, revealing that consumers are willing to pay significantly more for seafood if it’s within view of an active inshore fisheries har…
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Certified Financial Planner Board of Standards, Inc. (CFP Board)
https://www.cfp.net/knowledge/reports-and-statistics/consumer-surveys/cfp-board-…
2026-05-03
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2026-05-03
Officiel de la Franchise
https://officieldelafranchise.fr/une-belle-marque-ca-veut-dire-quoi/
2026-05-04
Original Research
Certified Financial Planner Board of Standards, Inc. (CFP Board)
· Original study ↗
Methodology
Survey of people watching explainer videos to learn about products/services
Study: Unknown
Segmentation
IndustryFood & Beverage
RegionEurope
RoleAll marketers
Channelvideo
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Consumers: 96% explainer video consumption rate. Source: University of York and The James Hutton Institute (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/explainer-video-consumption-96-percent-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/explainer-video-consumption-96-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> — explainer video consumption rate for Consumers<br><small>Source: University of York and The James Hutton Institute (2025) · <a href="https://lighthousedata.io/data/explainer-video-consumption-96-percent-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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