B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43%
43% -- lead to appointment conversion rate for Expired listing leads (US real estate, REDX dataset) (2026)
Expired real estate listings convert to listing appointments at a rate of 43% to 44%.
- Conversion refers to listing appointments, not final sales/closings
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,700,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
REDX
Primary
Tier C
https://foundrycro.com/blog/real-estate-marketing-benchmarks-by-transaction-type/ ↗
Source Article
Real Estate Marketing Benchmarks 2026 | Free Diagnostic | Foundry CRO
A single "real estate marketing benchmark" is useless because real estate isn't one market—it's six fundamentally different markets operating under the same umbrella.
Key Takeaways
- CPC ranges from $0.50 for buyer keywords to $110 for "we buy houses"—a 220x spectrum depending on lead intent and buy…
Original Research
REDX
· Original study ↗
Methodology
Range 43–44%; midpoint reported; appointment conversion only (close rate ~25%); based on REDX 2.7M-lead dataset.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Expired listing leads (US real estate, REDX dataset): 43% lead to appointment conversion rate. Source: REDX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expired-listing-appointment-conversion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/expired-listing-appointment-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- lead to appointment conversion rate for Expired listing leads (US real estate, REDX dataset)<br><small>Source: REDX (2026) · <a href="https://lighthousedata.io/data/expired-listing-appointment-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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