B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- consumers valuing experiences over material gifts for consumers (2026)
86% of consumers state that experiences are more valuable than material gifts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hilton
Primary
Tier C
https://www.marketandme.co.uk/post/what-you-need-to-know-from-the-2026-trend-reports ↗
Source Article
2026 Consumer Trends: What's Changing (And What It Means For Your Business
2026 Consumer Trends: What's Changing (And What It Means For Your Business
You're running a business and trying to nail your own January and 2026 intentions. Thinking about global trend reports and consumer behaviours probably isn't top of your to-do list.
But you do need to know what's changing, wh…
Original Research
Hilton
· Original study ↗
Methodology
Cited from Hilton research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% consumers valuing experiences over material gifts. Source: Hilton (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiences-more-valuable-than-gifts-2026
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<blockquote cite="https://lighthousedata.io/data/experiences-more-valuable-than-gifts-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers valuing experiences over material gifts for consumers<br><small>Source: Hilton (2026) · <a href="https://lighthousedata.io/data/experiences-more-valuable-than-gifts-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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