B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- consumers saying experience outweighs product for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.andrewreise.com/digital-experience-how-to-delight-customers-and-transform-your-business ↗
Source Article
Digital Experience: How to Delight Customers and Transform Your Business
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce research cited by Andrew Reise
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 88% consumers saying experience outweighs product. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experience-more-important-than-products-salesforce
HTML Embed
<blockquote cite="https://lighthousedata.io/data/experience-more-important-than-products-salesforce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers saying experience outweighs product for Consumers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/experience-more-important-than-products-salesforce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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