B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- personalized promotional email ctr lift for Personalized promotional emails (vs. non-customized mailings) (2016)
Personalized promotional mailings generate 41% higher unique click-through rates compared to non-customized mailings.
- Secondary citation of an Experian study via Marketing Land
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Experian Marketing Services
Primary
Tier C
https://adgorithms.com/blog/email-marketing-more-personalized/ ↗
Source Article
Email Marketing Must Be More Personalized than Ever Before
Despite the flood of alternate marketing channels that have followed in its wake, email remains one of the most crucial tools for businesses large and small. The key is crafting a campaign that has the components to speak to everyone, then using tools that allow you to tweak it for anyone.
Email mar…
Original Research
Experian Marketing Services
· Original study ↗
Methodology
Article undated; vintage approximated to publication era (~2016). Experian marketing study as reported by Marketing Land; original Experian email study dates to circa 2013.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized promotional emails (vs. non-customized mailings): 41% personalized promotional email ctr lift. Source: Experian Marketing Services (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experian-personalized-email-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/experian-personalized-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- personalized promotional email ctr lift for Personalized promotional emails (vs. non-customized mailings)<br><small>Source: Experian Marketing Services (2016) · <a href="https://lighthousedata.io/data/experian-personalized-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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