B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.3x
1.3x -- campaign roi for Expedia 'Travel yourself interesting' TV campaign (2015)
Expedia's 'Travel yourself interesting' TV campaign delivered an ROI of £1.30 for every £1 spent.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.3x
Unit
Ratio
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/expedia ↗
Source Article
Expedia’s innovative use of TV reaps rewards
Key Points
- Expedia needed to find a way to stand out from their competitors and drive sales without increasing their budget
- They created a highly contextual campaign combined with a discount offer
- The campaign delivered an ROI of £1.30 for every £1 spent
The Challenge
In 2014, there were a hos…
Original Research
Thinkbox
· Original study ↗
Methodology
ROI measured via sales generated from redemption of unique sky.com discount code; contextual TV campaign ran 1 January to 28 June 2015 with Sky Media partnership
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Expedia 'Travel yourself interesting' TV campaign: 1.3x campaign roi. Source: Thinkbox (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expedia-tv-campaign-roi-2015
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<blockquote cite="https://lighthousedata.io/data/expedia-tv-campaign-roi-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.3x</strong> -- campaign roi for Expedia 'Travel yourself interesting' TV campaign<br><small>Source: Thinkbox (2015) · <a href="https://lighthousedata.io/data/expedia-tv-campaign-roi-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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