B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- travel content influence rate for travelers (2026)
Nearly 78% of travelers reported that informative content from a travel brand affected their decision-making process.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier C
https://bigohtech.com/blog/ar-vr-in-travel-and-tourism ↗
Source Article
AR VR in Travel and Tourism
Original Research
Expedia
· Original study ↗
Methodology
Cited from an Expedia report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 78% travel content influence rate. Source: Expedia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expedia-travel-content-decision-influence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/expedia-travel-content-decision-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- travel content influence rate for travelers<br><small>Source: Expedia (2026) · <a href="https://lighthousedata.io/data/expedia-travel-content-decision-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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