B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- monthly churn rate by acquisition channel for SaaS customers acquired via paid advertising vs product-led growth (2025)
SaaS customers acquired through paid advertising experience an 8% monthly churn rate (compared to 1% for product-led growth customers).
- Illustrative cohort example highlighting differences between acquisition channels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bsaasmarket.com
Primary
Tier C
https://b2bsaasmarket.com/blog/the-hidden-roi-metrics-b2b-saas-teams-ignore ↗
Source Article
The Hidden ROI Metrics B2B SaaS Teams Ignore | B2B SaaS Market | B2B SaaS Market Blog
When a Fortune 500 company's CFO approves a $50,000 annual SaaS subscription, she typically calculates ROI the traditional way: comparing the tool's cost against direct productivity gains. But she's missing something critical.
Within 18 months, the same company discovers that 40% of their team has a…
Original Research
b2bsaasmarket.com
· Original study ↗
Methodology
Illustrative benchmark; PLG churn of 1% also reported in same claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS customers acquired via paid advertising vs product-led growth: 8% monthly churn rate by acquisition channel. Source: b2bsaasmarket.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expansion-lowers-churn-paid-vs-channel-8-vs-1
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<blockquote cite="https://lighthousedata.io/data/expansion-lowers-churn-paid-vs-channel-8-vs-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- monthly churn rate by acquisition channel for SaaS customers acquired via paid advertising vs product-led growth<br><small>Source: b2bsaasmarket.com (2025) · <a href="https://lighthousedata.io/data/expansion-lowers-churn-paid-vs-channel-8-vs-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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