B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- visitor retention rate for eCommerce websites using exit intent popups (2025)
Exit intent popups can save between 10% and 15% of website visitors.
- Reported as a range of 10-15%
- Secondary citation from Mailchimp
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://levar.io/should-you-use-popups-on-your-ecommerce-website/ ↗
Source Article
Should you use popups on your eCommerce website?
We’ve all been wildly irritated by website popups at one point or another, but we’ve probably also used them to access discount codes, remember what’s in our shopping cart or provide feedback to our favorite stores. Whether you’re trying to read the n…
Original Research
Mailchimp
· Original study ↗
Methodology
Range 10-15% reported; midpoint used. Cited from a Mailchimp article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce websites using exit intent popups: 10% visitor retention rate. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/exit-intent-popup-visitor-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/exit-intent-popup-visitor-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- visitor retention rate for eCommerce websites using exit intent popups<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/exit-intent-popup-visitor-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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