B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- likelihood to try new product for existing customers (2024)
Existing customers are 50% more likely to try a new product compared to new customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sbrconsulting.com
Primary
Tier C
https://sbrconsulting.com/articles/how-customer-success-can-grow-your-bottom-line/ ↗
Source Article
How customer success can grow your bottom line - SBR Consulting
customer success
How customer success can grow your bottom line
6 min read
Customer satisfaction is at the heart of any business, and for good reason. A satisfied customer, who is getting optimal value from your product or service, is more likely not only to use you again but also to give you referr…
Original Research
sbrconsulting.com
· Original study ↗
Methodology
Cited statistic; original study not named
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
existing customers: 50% likelihood to try new product. Source: sbrconsulting.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customers-try-new-product-50pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/existing-customers-try-new-product-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- likelihood to try new product for existing customers<br><small>Source: sbrconsulting.com (2024) · <a href="https://lighthousedata.io/data/existing-customers-try-new-product-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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