B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- share of new arr from existing customers for B2B SaaS companies (2026)

Name: Share Of New Arr From Existing Customers Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · wearefounders.uk

Existing customers generate 40% of new ARR across B2B SaaS companies.

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Attribution: wearefounders.uk View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

B2B SaaS companies

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

wearefounders.uk Primary Tier C

https://www.magnify.io/blogs/youre-giving-cs-a-number-heres-what-youre-missing ↗

Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Magnify Blog | Customer Growth & Post-Sales Insights

Blog by Vladi Semenov Head of Sales April 3, 2026 Key Takeaways - Assigning CS a revenue target without the right system is an operating model mistake—not a talent issue - Most CS teams lack the infrastructure (signals, workflows, forecasting) needed to own a number effectively - More headcount does…

Original Research

wearefounders.uk · Original study ↗

Methodology

2026 data from wearefounders.uk

Methodology documented

Segmentation

IndustrySaaS RegionEMEA RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2B SaaS companies: 40% share of new arr from existing customers. Source: wearefounders.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customers-40pct-new-arr-2026

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<blockquote cite="https://lighthousedata.io/data/existing-customers-40pct-new-arr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of new arr from existing customers for B2B SaaS companies<br><small>Source: wearefounders.uk (2026) · <a href="https://lighthousedata.io/data/existing-customers-40pct-new-arr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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