B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- likelihood of selling to existing customer vs new customer for enterprise marketers (2024)
Businesses are between 40% and 65% more likely to sell to an existing customer compared to a new customer.
- Original research/survey source not specified by the blog post
- Source states a range of 40% to 65%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magnolia
Primary
Tier C
https://www.magnolia-cms.com/blog/how-to-increase-customer-acquisition-conversion-and-retention-with… ↗
Source Article
- Jan 11, 2024
- --
How to increase customer acquisition, conversion and retention with a DXP
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Original Research
Magnolia
· Original study ↗
Methodology
Range 40%-65%; midpoint used. Vendor blog citing general industry statistic, original source not named.
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
enterprise marketers: 40% likelihood of selling to existing customer vs new customer. Source: Magnolia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customer-sell-likelihood-40-65
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<blockquote cite="https://lighthousedata.io/data/existing-customer-sell-likelihood-40-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- likelihood of selling to existing customer vs new customer for enterprise marketers<br><small>Source: Magnolia (2024) · <a href="https://lighthousedata.io/data/existing-customer-sell-likelihood-40-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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