B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- purchase probability for existing customers (2022)
An existing customer's probability of purchasing is between 60% and 70%.
- Reported as a range of 60% to 70%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
neocol.com
Primary
Tier C
https://neocol.com/salesforce-in-2023-key-insights-for-customers/ ↗
Source Article
Salesforce in 2023: 3 Keys Insights for Customers - Neocol
With the looming fears of a recession, companies across industries are slashing costs and advising consumers to conserve their cash.
How has this recent market chatter and shift in consumer behavior impacted Salesforce?
No one is immune. Salesforce laid off hundreds of workers in early November and …
Original Research
neocol.com
· Original study ↗
Methodology
Range 60-70%, midpoint extracted; commonly cited sales benchmark
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
existing customers: 60% purchase probability. Source: neocol.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customer-purchase-probability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/existing-customer-purchase-probability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- purchase probability for existing customers<br><small>Source: neocol.com (2022) · <a href="https://lighthousedata.io/data/existing-customer-purchase-probability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.