B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share of senior executives viewing online video at work for senior-level business executives (2011)
Nearly 75% of senior-level business executives frequently or sometimes view online video while at work.
- The source states 'nearly 75%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Financial Times and Doremus
Primary
Tier B
https://marketingcraftsmanship.com/2011/04/21/porno-as-a-b2b-marketing-tactic/ ↗
Source Article
Porno as a B2B Marketing Tactic?
Here’s an interesting insight from the Decision Dynamics survey released earlier this week. Co-sponsored by the Financial Times and Doremus, this survey of more than 500 senior-level business executives suggests that if you’re attempting to reach corporate decision-makers, you may want to want to re…
Original Research
Financial Times and Doremus
· Original study ↗
Methodology
Decision Dynamics survey co-sponsored by Financial Times and Doremus; value reported as 'nearly 75%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior-level business executives: 75% share of senior executives viewing online video at work. Source: Financial Times and Doremus (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-viewing-online-video-at-work-2011
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<blockquote cite="https://lighthousedata.io/data/executives-viewing-online-video-at-work-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of senior executives viewing online video at work for senior-level business executives<br><small>Source: Financial Times and Doremus (2011) · <a href="https://lighthousedata.io/data/executives-viewing-online-video-at-work-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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