B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

73%

73% -- generative ai adoption interest rate for fashion industry executives (2024)

2024  · McKinsey & Co

About 73 percent of fashion industry executives are eyeing generative AI, particularly for creative design and product development.

  • Stated as 'about 73 percent'
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Attribution: McKinsey & Co View source
Lighthouse Research Team
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Source verified Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
fashion industry executives
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
McKinsey & Co Primary Tier B
https://thepradvisor.com/2024-fashion-forecast/ ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
2024 Fashion Forecast: Insights and Strategies for the Luxury Industry
In the realm of high fashion and luxury, the winds of change are as constant as the seasons. As we embark on our journey through the sophisticated world of haute couture and the elite, I’ll be your fashion forecast guide through the latest insights from McKinsey & Co State of Fashion 2024 report. Th…
Original Research
McKinsey & Co · Original study ↗

Share of executives eyeing generative AI for creative design and product development, per McKinsey State of Fashion 2024

Methodology documented
Industrymarketing
Plain Text
fashion industry executives: 73% generative ai adoption interest rate. Source: McKinsey & Co (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-generative-ai-2024
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<blockquote cite="https://lighthousedata.io/data/executives-generative-ai-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- generative ai adoption interest rate for fashion industry executives<br><small>Source: McKinsey & Co (2024) · <a href="https://lighthousedata.io/data/executives-generative-ai-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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