B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- share of executives describing organization as extremely agile for Executives (2026)
33% of executives believe their organization is extremely agile.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier B
https://www.shadow.inc/resources/the-measurement-trap ↗
Source Article
Why PR Can't Prove ROI in a Metrics-Driven Culture
By Jessen Gibbs, CEO, Shadow
Last updated: April 2026
The measurement trap is the structural inability of public relations to demonstrate its value using the quantitative metrics that every other business function relies on. PR's value is qualitative by nature: judgment, timing, narrative positionin…
Original Research
Cision
· Original study ↗
Methodology
Cited from Cision Inside PR 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Executives: 33% share of executives describing organization as extremely agile. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-extremely-agile-communications-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/executives-extremely-agile-communications-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of executives describing organization as extremely agile for Executives<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/executives-extremely-agile-communications-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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