B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- executives exploring products after thought leadership content for executives (2024)
75% of executives have explored products or services they were not considering after engaging with compelling thought leadership content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman-LinkedIn
Primary
Tier B
https://www.onamissionbrands.com/blog/messaging-strategy-for-service-based-experts ↗
Source Article
Messaging Strategy for Service-based Experts: Build Authority for Your Business and Offers — On A Mission Brands
Messaging Strategy for Service-based Experts: Build Authority for Your Business and Offers
TL;DR
60% of decision-makers are willing to pay a premium to work with experts who demonstrate strong thought leadership - and yet most coaches, subject matter experts, and thought leaders are leaving money on…
Original Research
Edelman-LinkedIn
· Original study ↗
Methodology
Edelman-LinkedIn Thought Leadership Impact Report 2024
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
executives: 75% executives exploring products after thought leadership content. Source: Edelman-LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-explored-products-thought-leadership-2024
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<blockquote cite="https://lighthousedata.io/data/executives-explored-products-thought-leadership-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- executives exploring products after thought leadership content for executives<br><small>Source: Edelman-LinkedIn (2024) · <a href="https://lighthousedata.io/data/executives-explored-products-thought-leadership-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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