B
Evidence Grade B
Graded
under review
Safe to Cite
Current
89%
89% -- share of senior executives agreeing content demand increased for Senior executives (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://arisegtm.com/blog/ways-to-decrease-b2b-sales-and-marketing-spend ↗
Source Article
B2B sales and marketing budgets
Original Research
Adobe
· Original study ↗
Methodology
Cited from Adobe Digital Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Senior executives: 89% share of senior executives agreeing content demand increased. Source: Adobe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-content-demand-increase-adobe
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<blockquote cite="https://lighthousedata.io/data/executives-content-demand-increase-adobe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of senior executives agreeing content demand increased for Senior executives<br><small>Source: Adobe (2026) · <a href="https://lighthousedata.io/data/executives-content-demand-increase-adobe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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