B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- executives believing blockchain instrumental for secure personalization for executives (2023)
77% of executives believe that blockchain will be instrumental in delivering secure personalization according to a 2023 PwC survey.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://linchpinseo.com/building-relationships-through-personalized-digital-communication/ ↗
Source Article
Building Relationships Through Personalized Digital Communication
In an era where knowledge is power, thought leadership plays a significant role in shaping perceptions, driving conversations, and influencing decisions. One area where thought leadership is profoundly making its mark is in the realm of digital communication. The rise of digital platforms and tools …
Original Research
PwC
· Original study ↗
Methodology
PwC survey cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
executives: 77% executives believing blockchain instrumental for secure personalization. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-blockchain-secure-personalization-2023
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<blockquote cite="https://lighthousedata.io/data/executives-blockchain-secure-personalization-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- executives believing blockchain instrumental for secure personalization for executives<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/executives-blockchain-secure-personalization-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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