B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- executives believing ai improves existing products for executives (2018)
44% of executives believe that AI will enable improvement of existing products and services.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.impactechs.com/blog/how-ai-is-revolutionising-marketing/ ↗
Source Article
How AI is revolutionising marketing | ImpacTech Blog
How AI is revolutionising marketing
Marketers are using AI to maximise their marketing to achieve better conversion rates and an increase in sales to stay ahead in today’s competitive environment
The influence of Artificial Intelligence (AI) is one of the most significant recent trends in business t…
Original Research
Forbes
· Original study ↗
Methodology
Cited from a Forbes report
Methodology documented
Segmentation
IndustryAll
RoleCMO
Channelcontent
Cite this stat
Plain Text
executives: 44% executives believing ai improves existing products. Source: Forbes (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-ai-product-improvement
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<blockquote cite="https://lighthousedata.io/data/executives-ai-product-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- executives believing ai improves existing products for executives<br><small>Source: Forbes (2018) · <a href="https://lighthousedata.io/data/executives-ai-product-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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