B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- return on investment for B2B ad campaign (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
smarte.pro
Primary
Tier A
https://www.smarte.pro/glossary/return-on-investment ↗
Source Article
What is Return on Investment (ROI)?
What is Return on Investment (ROI)?
Return on Investment (ROI) measures the profitability of an investment. In B2B marketing and sales, it helps you see if your efforts are paying off. ROI is usually expressed as a percentage.
To calculate ROI, subtract the cost of an investment from its gain, then …
Original Research
smarte.pro
· Original study ↗
Methodology
Example calculation based on a hypothetical ad campaign.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B ad campaign: 50% return on investment. Source: smarte.pro (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/example-ad-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/example-ad-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- return on investment for B2B ad campaign<br><small>Source: smarte.pro (2023) · <a href="https://lighthousedata.io/data/example-ad-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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