B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- population share for Everyday Active casual runner segment (2024)
The Everyday Active casual runner segment accounts for 14% of the population.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ben Grossman
Primary
Tier B
https://www.ben-grossman.com/saucony-the-marathumb-challenge ↗
Source Article
Ben Grossman | Saucony Case Study
The Challenge
Saucony, the original running shoe brand, was a favorite among elite marathoners (<1% of the population), but had struggled to gain traction with the growing “Everyday Active” casual runner segment (14% of the population).
Despite a surge in running culture post-pandemic, Saucony’s rev…
Original Research
Ben Grossman
· Original study ↗
Methodology
Audience segmentation figure cited in case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Everyday Active casual runner segment: 14% population share. Source: Ben Grossman (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/everyday-active-runner-segment-size
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<blockquote cite="https://lighthousedata.io/data/everyday-active-runner-segment-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- population share for Everyday Active casual runner segment<br><small>Source: Ben Grossman (2024) · <a href="https://lighthousedata.io/data/everyday-active-runner-segment-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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