B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- event marketing roi for business owners (2022)
52% of business owners state that event marketing delivers a higher ROI than other marketing channels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2022
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (4)
Surveys and studies
Primary
Tier C
https://tracker.my.com/blog/23-taktiki-dlya-prodvizheniya-vashego-produkta-v-2023-godu ↗
Source Article
23 тактики продвижения вашего продукта в 2023 году
Also cited by
marketscale.com
https://www.marketscale.com/
2026-08-19
eventmarketer.com
https://www.eventmarketer.com/
2026-08-19
demandgenreport.com
https://www.demandgenreport.com/
2026-08-19
Original Research
Surveys and studies
· Original study ↗
Segmentation
Industrymarketing
Company SizeSMB
RegionEMEA
RoleAll marketers
Channelevents
Cite this stat
Plain Text
business owners: 52% event marketing roi. Source: Surveys and studies (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event_marketing_roi_2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/event_marketing_roi_2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- event marketing roi for business owners<br><small>Source: Surveys and studies (2022) · <a href="https://lighthousedata.io/data/event_marketing_roi_2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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