B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- share of event planners seeking personalised cost efficient solutions for event planners (2025)
According to a report from EventMB, 79% of event planners are seeking more personalised and cost-efficient solutions in 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EventMB
Primary
Tier C
https://bestcasescenario.com.au/why-clients-like-to-have-control-over-their-event-servicesand-how-we… ↗
Source Article
Why Clients Like to Have Control Over Their Event Services—And How We Support That • Best Case Scenario | B2B Event Management & Creation
When it comes to B2B marketing and event management, flexibility and control is important. More than ever, clients want the ability to select only the services they need, avoiding the overhead of full-service agency packages.
At Best Case Scenario, we understand this desire for autonomy, which is wh…
Original Research
EventMB
· Original study ↗
Methodology
Cited from EventMB report; methodology not described in source
Methodology documented
Segmentation
IndustryEvents
RegionAPAC
RoleEvent Planner
Cite this stat
Plain Text
event planners: 79% share of event planners seeking personalised cost efficient solutions. Source: EventMB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-planners-personalised-solutions-2025
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<blockquote cite="https://lighthousedata.io/data/event-planners-personalised-solutions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of event planners seeking personalised cost efficient solutions for event planners<br><small>Source: EventMB (2025) · <a href="https://lighthousedata.io/data/event-planners-personalised-solutions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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